ANALISIS STRUKTUR PASAR INDUSTRI KARET DAN BARANG KARET PERIODE TAHUN 2009

Adisty Rizkyanti

Abstract


The purpose of this research is to acknowledge and to analyze the marketing
structure in the industry of rubber and the product itself in Indonesia during
the year of 2009. The industrial rubber and the product itself are expected to
play a vital role in escalating more employment opportunities as well as a
positive economical growth. With the role stated above, one can cultivates
and presents a developing direction so that it can compete with other
industrial sectors in the economic perspective.
The data obtained will be a secondary data. The instruments that are used to
analyze the marketing structure would be CRn (the concentration of ratio n)
and IHH (Herfindahl-Hirschman Index). Subsequently the marketing structure
of the rubber industry and the rubber product itself in Indonesia will also be
analyzed descriptively. The data is obtained from BPS and the nation’s Ministry
of Industry.
By analyzing the marketing structure using the concentration ratio method
attained from the four of the largest companies in the market share (CR4),
one can fabricate a conclusion regarding the marketing structure of the
rubber industry and the product in Indonesia during the year of 2009 to be
deduced as an ol igopoly marketing structure.


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DOI: http://dx.doi.org/10.25105/me.v18i2.2245

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