Kajian Attractiveness Promosi Budaya dalam Unsur Visual Atraktif Website Pariwisata BandungNG

Gandung Anugrah Kalbuadi, Yan Yan Sunarya, Wegig Murwonugroho

Abstract


Abstract
Today website as a branding media becomes business of a outstanding product globally. As the department of culture and tourism Bandung do for doing branding of the Bandung city through the official website bandungtourism.com (Stunning Bandung). Attractive tourism website will attract user if it has an attractive and informative layout, and it is not on the official website stunning Bandung. Visualization on website has theories such as website usability theory, user friendly, attractive design thoery, tourism promotion and also other supporting theories for the research. The research was using phenomenology methodology and supported by content analysis method, so that the research can achieve optimal result. Based on that method it take field research through the perspective of user experience website. The Bandung tourism website should be attractive fit with user experience and user interface website. The results and conclusions of this study are the attractiveness factors of the website and the desain of attractive tourism website which can propose as a reference for the promotion of tourism in other county.
   AbstrakPada masa sekarang ini website sebagai media branding menjadi kewajiban sebuah produk agar dapat beredar secara global. Seperti yang dilakukan oleh dinas kebudayaan dan pariwisata Bandung dalam melakukan branding terhadap kota Bandung melalui website resmi bandungtourism.com (Stunning Bandung). Website pariwisata akan menarik bagi user jika memiliki tampilan atraktif dan informatif, dan hal itu tidak ada pada website resmi stunning Bandung. Visualisasi tersebut memiliki teori-teori website seperti teori usability website, user friendly, teori desain atraktif, promosi pariwisata serta teori-teori lain pendukung penelitian ini. Penelitian dilakukan dengan metodologi fenomenologi dan ditunjang metode analisis isi, agar penelitian dapat mencapai hasil optimal. Berdasarkan pendekatan tersebut maka dilakukan riset lapangan melalui perspektif user experience website. Tampilan website pariwisata Bandung harus menarik dan atraktif sesuai dengan user experience dan user interface website. Hasil dan kesimpulan dari penelitian ini berupa temuan faktor-faktor atraktif pendukung website dan ditemukannya usulan website pariwisata Bandung yang lebih atraktif yang bisa dijadikan acuan untuk promosi pariwisata daerah lain.
Kata kunci : visualisasi, website, promosi

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DOI: http://dx.doi.org/10.25105/jsrr.v1i1.3876

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