PENGARUH EVENT SERVICE QUALITY, EVENT COST DAN EVENT CONVIENIENCE TERHADAP EVENT VENUE SATISFACTION DI JAKARTA CONVENTION CENTRE

Arif Zulkarnain

Abstract


The purpose of this research was to show how value equity and its subdimentiosn
of service quality, cost, and convenience drive customer satisfaction among visitors who
are attending events attending events at Jakarta Convention Centre.
The design of this research applies a survey to interview the customers for testing
the hypothesis. Meanwhile the required data consist of four variables are event service
quality, event cost and event convenience as dependent variable and event venue
satisfaction as independent variable. The aggregate numbers of customer being respondent
of the study are 117 customer.
Data analysis used in this research was consists of Structural Equation Modelling
by AMOS 6.0 as software. The result of this research concludes that perceived service from
the visitor of Jakarta Convention Centre should be considered by the management because
in fact most of respondents show the low level of satisfaction from point service quality to
understand the expected service to achieve event satisfaction.
Keywords : event service quality, event cost, event convenience and event venue satisfaction


Full Text:

PDF

Article Metrics

Abstract views : 0| PDF views : 0


DOI: http://dx.doi.org/10.25105/jmpj.v7i2.805

Refbacks

  • There are currently no refbacks.




Copyright (c) 2016 Manajemen dan Pemasaran Jasa



 

 

Lisensi Creative Commons

Jurnal manajemen dan pemasaran jasa  Lisensi Creative Commons Atribusi-NonKomersial 4.0 Internasional.