PENGARUH JOB EMBEDDEDNESS TERHADAP KEPUASAN PELANGGAN

Muhammad Deafridhininetri

Abstract


Using a new construct, Job Embeddedness (JE), from the business management literature,
this study examines the effects of JE on Job Performace (JP) and Costumer Satisfaction (CS)
at PT. Bayer Indonesia. Samples from the company at PT Bayer Indonesia were collected by
mailing a questionnaire survey to those who agreed to participate.The results of this study
indicate that the following variables have a significant impact on Job Embeddedness Fit,
Links, Sacrifice, Job Performance and Costumer Satisfaction.The study suggests that the PT
Bayer Indonesia can improve JP by influencing its JE, specifically, by developing fit, links and
sacrifice. The study provided that it is necessary to pay more attention to the dimensions of JE
as a key source for organizations to enhance the competitive advantage which is of prime
significance for JP and CS. JE is valuable for evaluating employee retention in PT Bayer
Indonesia. The study observes that there is a critical shortage of JE and that a greater
understanding of the factors that influence the JP, including fit, links and sacrifice, is of great
importance. Therefore, this study is to examine the relationship between JE, JP and CS among
employees at PT Bayer Indonesia.
Keyword: Job Embeddedness, Job Performance and Costumer Satisfaction


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DOI: http://dx.doi.org/10.25105/jmpj.v8i1.1402

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