PELATIHAN KEWIRAUSAHAAN DAN MANAJEMEN PEMASARAN BAGI PELAKU UMKM DAN MASYARAKAT DI KELURAHAN PANGKALAN JATI, KOTA DEPOK

Aryani Aryani, Triwardhani Triwardhani, Diana Diana, Desmintari Desmintari

Abstract


The objectives of this community service activity are (1) to increase the participants' knowledge of entrepreneurship; (2) provide understanding and assistance on how to promote and market product. Community Service in counseling on entrepreneurship and marketing. Some of the participants were able to understand the entrepreneurship concept and how to directly market their product. By conducting this community service activity, it can open new business opportunities for housewives and for MSMEs to increase creativity in creating products and selling their products.


Keywords


empowering MSMEs, housewives, entrepreneurs, marketing

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References


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DOI: http://dx.doi.org/10.25105/ijecd.v1i1.7280

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