Social Media and Foreign University Collaboration: A Multi‐Perspective Descriptive Analysis for Indonesian Private Universities

Junaid Ali Saeed Rana

Abstract


The importance of social media for universities is an important tool for marketing purposes by adopting aggressive marketing strategies. The existence of foreign-based Higher Education Institutes (HEI) in Indonesia is almost non-existent. The government of Indonesia through education ministry requires any foreign HEIs that will operate in Indonesia to have a formal collaboration with the government accredited Indonesian HEIs. The paper empirically studies the multiple-perspective (management role and students’ role) descriptive approach in evaluating the social media usage and the importance of foreign university collaboration. The data collected from 34 universities (management perspective) and from the 5 most populated universities (for student perspective). The data analyzed and compared using graphs to draw some meaningful conclusions. The paper concludes with empirical findings based conclusions to managers to effectively using social media to its optimum benefit and gaining potential assistance from foreign university collaboration. Some meaningful suggestions to the management as how strategically social media should be managed.


Keywords


Foreign University Collaboration, Higher Education Institutes, Multi-perspective analysis, Private Universities, Social Media.

Full Text:

PDF

Article Metrics

Abstract views : 0| PDF views : 0

References


Edmiston-Strasser, D. M. (2009). An Examination of Integrated Marketing Communication in U. S. Public Institutions of Higher Education, Journal of Marketing for Higher Education, 19, 2.

Erdem, M., & Cobanoglu, C. (2010). The impact of consumer-generated media and social networking in hospitality: {The} implications for consumers and hospitality managers. Journal of Hospitality Marketing and Management, 19(7).

Hashim, H., & Ariffin, M. F. (2016). Factors influencing electronic word of mouth (eWOM) engagement on social networking sites in Malaysia. Pertanika Journal of Social Sciences and Humanities, 24(November), 85–94.

Hashim, H., Ariffin, M. F., Horta, H., Mardi, M., Arief, M., Furinto, A., … גרינבלט, י. (2009). Sustaining Organizational Performance Through Organizational Ambidexterity by Adapting Social Technology. Higher Education, 19(2), 85–94. https://doi.org/10.1080/08841240903423166

Kim, J., & Hardin, A. (2010). The impact of virtual worlds on word-of-mouth: {Improving} social networking and {Servicescapes} in the hospitality industry. Journal of Hospitality Marketing and Management, 19(7).

Lin, K.-Y., & Lu, H.-P. (2011). Why People Use Social Networking Sites: An Empirical Study Integrating Network Externalities and Motivation Theory. Computers in Human Behavior, 27(3).

Mardi, M., Arief, M., Furinto, A., & Kumaradjaja, R. (2016). Sustaining Organizational Performance Through Organizational Ambidexterity by Adapting Social Technology. Journal of the {Knowledge} {Economy}. doi:10.

O’Connor, P. (2010). Managing a hotel’s image on {TripAdvisor}. Journal of Hospitality Marketing and Management, 19(7).

Quatroche, T. J. (2016). A study of promotional marketing methods of contact and college choice preferences among freshman community college students. (Doctoral Dissertation, {State} {University} of {New} {York} at {Buffalo}, 15.

Post, T. (2019). Focus Issue: Let’s work, be innovative and competitive! Retrieved 21 October 2019, from http://www.thejakartapost.com/news/2016/05/02/focus-issue-let-s-work-be-innovative-and-competitive.html

Sutrisno. (2016). Knowledge transfer through dual degree programs: perspectives from {Indonesian} universities ({Doctoral} dissertation. Faculty of Education Queensland University of Technology 2014). Retrieved November, 15.

Tech in Asia - Connecting Asia's startup ecosystem. (2019). Retrieved 21 October 2019, from https://www.techinasia.com/indonesia-web-mobile-statistics-we-are-social

Umboh, P., Arief, M., Furinto, A., & Hamsal, M. (2015). Does Internationalisation Improve Organisational Performance? A Study on Higher Education Institutions in Indonesia. Advanced Science Letters, 21, 795–799.




DOI: http://dx.doi.org/10.25105/ber.v20i2.6030

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Business and Entrepreneurial Review

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

_______________________________________________________________________________________

BUSINESS AND ENTREPRENEURIAL REVIEW (BER) : Graduate Program,1th fl Building S, Universitas Trisakti.   Jl. Kiyai Tapa Grogol - Jakarta 11440, Phone : 6221-5663232 ext. 0000, , Fax : , email : ber@trisakti.ac.id

----------------------------------------------------------------------------------------------------------------------------------------

Creative Commons License
BER Journal is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


View My Stats