Factors Affecting The Decision Of Non Muslims To Become Customers Of Islamic Banks In Makassar

Novita Rosanti

Abstract


The research objective is to analyze the factors that influence the decision of non-Muslims to become customers at Islamic Banks in Makassar. The population in this study are non-Muslims who are customers at the XYZ Syariah bank in Makassar. The sample used was 86 respondents based on the Slovin formula. The sampling technique used is accidental sampling. Analysis of the data used in this study uses multiple regression. Based on the results of the analysis it can be concluded that the location has a positive and significant effect. Services have a positive and insignificant effect. Perception has positive and insignificant effect, profit sharing has positive and significant influence and promotion has positive and insignificant effect on the decision of non-Muslims to become customers at Islamic banks in Makassar.

Keywords


Decision, Islamic Bank, Location, Service, Perception, Profit Sharing, Promotion, Non-Muslim.

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DOI: http://dx.doi.org/10.25105/ber.v19i2.5682

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